Info._
Nivea Men is the official sponsor of Real Madrid FC keeping a very close realtion between the brand and football. We were asked for a especial event/online action to promote their new deo Black & White during half time of Real Madrid match.
Football fans support their teams no matter what happens. So we decided to give to those fans a recognition, Because the fans never put their arms down, and not even during the halftime! We challenged them to keep their arms up during this time so they could win special prizes and experiences with Real Madrid FC.
Role._
Creative and Art Director @ PS21 (Madrid)
